RUA – Urban Revitalisation of Amarante it is a revitalisation and regeneration project that aims to boost the center. The project was created by the Amarante Municipality, through InvestAmarante, together with the Associação Empresarial de Amarante and the Aventura Marão Clube, of the Casa da Juventude. It aims to generate new social and urban dynamics, changing and reducing paradigms of stagnation, through the revitalisation of the public space, the awareness of the urban renewal and building occupation and the regeneration and improvement of street trading. The main action fronts of the project are, the identification and management of hotspots of disturbance in the public space, the encouragement of public participation and responsible citizenship and the creation of a cultural and artistic program of urban revitalisation that is capable to promote outdoor activities and social gathering.
In 2017, RUA has already carried out some of its actions. Two actions, which by their nature have a strong connection to the application of Amarante City of Music to the UNESCO Creative Cities Network, can be highlight.